From start to a billion dollars
THE IDEA
Kevin Systrom, the former CEO of the company, before developing Instagram, build an app called 'Burbn' that let users check-in their location but soon the project was scrapped and Systrom and Krieger started working on something differentCOMMUNICATION WITH IMAGES
THE UNEXPECTED TURNOUT
The founders were unsure of what reaction to expect but 25,000 people joined Instagram on the first day and the traffic was so overwhelming that they could not even return home until 6 am the next day
HITTING MILESTONES
Instagram hit a million users in 3 months and did not take long to reach 10 million users - in less than a year.
It was growing at double the speed as compared to Facebook or Twitter as they took roughly 2 years to reach that milestone
EXPANDING USER BASE
For a year and a half, Instagram was only on iOS and grew to around 30 million users and was ready to hit the Android store on April 9th, 2012
SMASHING NUMBERS
Within 24 hours of launching on Android, more than 1 million users joined the platform and within less than a month, the total number of users crossed 50 million
By this time, Instagram was adding roughly 5 million users every week!
THE BIG VALUATION
Instagram was acquired by Facebook on April 9th, 2012 for a whopping $1 billion
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